BrachyClip

Overview

BrachyClip is a cancer medical-device company. I lead its marketing and AI, and I built its entire digital presence from scratch under a hard FDA-compliance constraint. The public surface is a brand and marketing site for a device that cannot yet make clinical claims; behind it sits a gated investor portal with an approval-based access flow, so the Series A materials reach vetted investors and no one else. The work is as much positioning as it is engineering: building trust and a credible narrative for a pre-clearance device where every word is a regulatory decision.

What it involved

• Brand, positioning, and investor narrative built from scratch for a pre-clearance device, including the Series A story.
• A marketing site on the public web and a separate gated investor portal with an approval-based access flow, both on Next.js 16.
• FDA-compliant content treated as a hard design constraint from the start: what the site can and cannot claim shaped the IA.
• Driving AI integration into clinical and operational workflows alongside the marketing build.

Stack

• Next.js 16
• React 19
• TypeScript
• Tailwind v4
• Supabase (gated access)
• Vercel